A crisis can hit you any time of the day or night. You can be trending – rarely in a good way – in 15 minutes, be headline news within an hour, and on the front page of the New York Times the following day. For the unprepared, it can be overwhelming. How you respond – what you say, what you do, and how people perceive you – can make the difference between an unfortunate, but recoverable incident – and long term, lasting damage.
Effective communication involves advance planning, preparation and training. Over my 30 year career I’ve helped companies, community groups and individuals deal with hostile media inquiries, competitive defamation, executive malfeasance, industrial sabotage, hostile labor relations, layoffs, financial theft, vandalism, government overreach, aggressive law enforcement, Internet trolls, assaults and fatalities, a plane crash and a rocket explosion.
If you are in a crisis situation, you can call immediately at 831.234.4337.