Frequently asked questions

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    What do you do?

    I work with clients on strategic communications, stakeholder relations, emergency planning, crisis response and recovery.

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    How do you do it?

    I typically meet with a new client in person or, increasingly via Zoom, to discuss what they want to achieve, what success looks like, what keeps them awake at night and how I might be able to help. From there I create a proposal which we collaborate on until everyone is satisfied. A contract is drafted and signed and the work begins. </p><p>In the case of a crisis situation, this might take as little as 30 minutes to an hour. For other types of communication efforts, it is usually done in a week.

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    What kinds of companies do you work with?

    I’ve worked with individuals operating as sole proprietorships. I’ve launched a dozen startups. I’ve worked comms for the merger of two Fortune 500 companies. I’ve worked with grassroots community groups and small town political campaigns. My preference is startups and companies entering new markets. They’re more open to new ideas and asymmetric strategies.

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    Why would I need crisis communications?

    Bad things sometimes happen to otherwise good people. In some cases it might come from a strategic misstep. In others it might be a random act that thrusts you and your team into the media spotlight. In nearly all cases, time is of the essence to respond clearly, concisely and truthfully with messaging that positions you in the best possible light.

    Over the course of my career I’ve dealt with hostile media inquiries, competitive defamation, executive malfeasance, industrial sabotage and vandalism, labor relations and layoffs, financial theft, government overreach, law enforcement issues, fatalities and assaults, a rocket explosion, a plane crash and Internet trolls.

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    How long does it take to get a PR program launched and producing results?

    Depending on the nature and complexity of the campaign, it can be as little as 24 hours, but usually a week or two if materials or collateral need to be generated.

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    How do you get paid?

    I bill by project or monthly retainer. The amount varies with the nature and complexity of the project. I don’t bill by the hour. You will get your money’s worth.

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    Do you do marketing or advertising / graphic design / SEO?

    No. I do, however, work with some breathtakingly talented people who do. If you’re looking for someone with those skills, I’m happy to make recommendations.