I typically meet with a new client in person or, increasingly via Zoom, to discuss what they want to achieve, what success looks like, what keeps them awake at night and how I might be able to help. From there I create a proposal which we collaborate on until everyone is satisfied. A contract is drafted and signed and the work begins. </p><p>In the case of a crisis situation, this might take as little as 30 minutes to an hour. For other types of communication efforts, it is usually done in a week.
I’ve worked with individuals operating as sole proprietorships. I’ve launched a dozen startups. I’ve worked comms for the merger of two Fortune 500 companies. I’ve worked with grassroots community groups and small town political campaigns. My preference is startups and companies entering new markets. They’re more open to new ideas and asymmetric strategies.
Bad things sometimes happen to otherwise good people. In some cases it might come from a strategic misstep. In others it might be a random act that thrusts you and your team into the media spotlight. In nearly all cases, time is of the essence to respond clearly, concisely and truthfully with messaging that positions you in the best possible light.
Over the course of my career I’ve dealt with hostile media inquiries, competitive defamation, executive malfeasance, industrial sabotage and vandalism, labor relations and layoffs, financial theft, government overreach, law enforcement issues, fatalities and assaults, a rocket explosion, a plane crash and Internet trolls.